Cadillac has been recognized as a Customer Champion by J.D. Power and Associates for the third time in the brands history. The distinction is handed out annually to 50 different companies from a variety of service industries.
To qualify for the list, the company must excel in its own industry as well as in the nine industries included in the Customer Champions analysis. J.D. Power uses five different categories to determine the Customer Champions: People, Presentation, Process, Product and Price.
J.D. Power evaluated more than 600 brands when researching for the 2014 Customer Champions. The remaining group of 50 represents U.S. companies which deliver service excellence in their own industry and the other nine industries which were measured.
“We believe that every interaction at our website, in the showroom or on the service lane represents a defining moment, an opportunity to differentiate ourselves and earn the loyalty of a customer,” U.S. Vice President of Cadillac Sales and Service, Bill Peffer, said in a statement.
Cadillac was also recognized as a J.D. Power Customer Champion in 2011 and 2012. It is one of the few automakers to earn a spot on this year’s list, which also included Lexus and Jaguar.
To view the full Customer Champion list, click here.