After successful efforts at the Detroit and Chicago Auto Shows, Cadillac and Uber have decided to expand upon their successes and take their partnership to Europe. During show press day at the 2014 Geneva Motor Show, Uber will provide attendees and media moguls with test drives and complementary service rides to the show. The cars that will be available are the 2014 Cadillac Escalade, the Cadillac SRX crossover, along with the brand new CTS and ATS.
During the North American International Auto Show in Detroit and the auto show in Chicago, Cadillac and Uber provided show goers with the same treatment to much success, and the two are hoping to have similar results in Geneva.
“We look forward to welcoming many guests to our Cadillac stand in Geneva. At the same time, we want them to experience our cars in a truly unique and innovative fashion. Our partnership with Uber demonstrates how Cadillac in Europe is identifying new paths for the urban, automotive customer experience,” said Thomas Sedran, President and Managing Director Chevrolet and Cadillac Europe.
In order to access the services, interested persons will have to download the Uber application to their smartphone. Those who take advantage of the complementary luxury ride are encouraged to tweet @Cadillac and @UBER about their experience using the hashtag #UBERCadillac.