They are the ones you trust, the ones you can tell anything to, and the ones who will always be there with a shoulder to lean on when you need it most. They are your family, and no matter how different they may be from your neighbours, or any other family, the truth is we are all very similar in the end.
Chevrolet’s ad for the 2014 Traverse uses ethnically and culturally diverse families to deliver that exact message. “While what it means to be a family hasn’t changed, what a family looks like has, this is the new us,” the voiceover states.
The ad continues a trend of diversity for Chevrolet’s #TheNew ad campaign, which is currently running during the Winter Olympics in Sochi, Russia. This particular ad has garnered much attention in the media due to its depiction of a gay couple to represent changing modern values. Check it out just below and tell us what you think of this different advertising approach from Chevrolet in the comments.