Why do Americans work so hard? Is it for a pool? A house? An expensive car? No. Because Americans are driven, hardworking people, or so says the confident, sharply dressed business man in Cadillac’a latest ad. Sure, the other countries might think the U.S. is crazy, but they didn’t get to the moon, invent the airplane and the Personal Computer, so who’s actually crazy?
This mentality is exemplified in the ongoing 2014 Sochi Olympic Games in Russia, which are totally going off without a hitch. To win among the best of the best, as the USA so often does, you need to be driven, you need to work hard and you have to believe you can do it.
Cadillac’s ad for 2014 ELR, which aired during the Opening Ceremony, also plays off this this idea. Would GM have the ultra-efficient ELR if they didn’t work hard, create their own luck and, believe they could do it? We don’t think so.
Check out the ad below and don’t forget to keep your eye out for it and more when tuning in to the Olympics over the next few weeks.