Despite their decision to pull the Chevrolet brand out of Europe, General Motors’ $600 million sponsorship deal with Manchester United will continue on until 2021. The 2014/15 season will be the most important yet for the sponsorship, with the Chevrolet bowtie appearing front and center on the team’s jerseys.
Those new jerseys have been leaked online, showing the Chevrolet bowtie in either plain black or white and not the usual gold design, which compliments the jerseys simple overall design.
The deal with the popular soccer (football) club carries international value, appealing to customers in vital markets such as China and Brazil. Keep an eye out for the Chevy bowtie on the team’s jerseys when the 2014/15 Premiere League season starts later this year.