General Motors is offering incentives on its full-size pickup trucks as part of its Presidents’ Day Sale, which started Tuesday and will run through to February 28.
The event allows pickup-truck shoppers to buy a 2014 truck at dealer invoice price, plus destination charges and a $150 program fee.
A double-cab 2014 Chevrolet Silverado All-Star Edition equipped with a 4.3 liter V6 engine is priced at $30, 428 after $7092 in Presidents Day bonus cash. The deal excludes leases and delivery must take place before February 28.
GM is also offering a variety of discounts on the 2014 Chevrolet Malibu, Equinox and Cruze. The Presidents’ Day sale isn’t limited to Chevrolet dealers either, GMC and Buick are also in on the event.
GM is offering a discount of up to $7,588 on the 2014 GMC Sierra 1500 pickup truck. The deal includes GMC Sierra 1500 models priced from $42, 220 and excludes leases. There are also incentives offered on the GMC Terrain and GMC Acadia.
Buick is offering Presidents’ Day Bonus Cash on all of its models. After $500 in Presidents’ Day Bonus Cash and $500 in Consumer Cash, a base 2014 Buick Verano starts at $23, 125, including a $925 destination fee.
Cadillac is not part of the Presidents’ Day event, though car-shoppers can currently receive $2,000 off the purchase of a 2014 Escalade or $1,000 off the purchase of any 2013 or 2014 Cadillac. The discounts are a part of Cadillac’s Owner Loyalty Offer, which requires participants to own or lease a 1999 or newer GM vehicle to be eligible.