Last month, Chevrolet announced that it would donate up to $1 million to the American Cancer Society for every person who changed their Twitter or Facebook profile to purple in support of World Cancer Day. As it turns out, more than one million people have shown their support, meaning that a $1 million donation is indeed in order. The amount of people showing support increased after a 60 second commercial called Life aired Super Bowl Sunday, which can be viewed just below.
“The American Cancer Society is profoundly grateful for the generosity of Chevy’s Purple Roads initiative and for the more than 1 million people who have purpled their profiles in support of people in need of help during their cancer journey,” said Lin Mac Master, chief of revenue marketing and communications officer for the American Cancer Society.
The Purple Roads Initiative is a part of Chevrolet’s continuous support of the American Cancer Society. Furthermore, participating Chevrolet dealerships made a generous donation of $1.1 million to Making Strides Against Brest Cancer recently.