Cadillac is launching three new models in the U.S. this year. The 2014 ELR extended range EV began arriving at dealerships last month, the 2015 Cadillac Escalade will hit the market in the spring, and the 2015 Cadillac ATS Coupe arrives at dealerships this summer.
Cadillac fans can look forward to more new models, too, if Cadillac’s vice president of global design, Ed Welburn, is to be believed.
“We’ve got more Cadillacs under development today than at any other time in the history of that brand,” Welburn told the Detroit News.
In an interview at the North American International Auto Show, vice president of Global Cadillac, Bob Ferguson, said the brand will roll out at least one new product a year for the rest of the decade.
“We’ll refresh existing products and we’ll do things that extend the product lines so we have more choices for consumers and a broader showroom for our dealers,” Ferguson said.
Ferguson went on to say Cadillac is looking into producing more variants of the ATS. He said they are accepting of the idea of a Convertible ATS, though there is no concrete plans to produce one.
Cadillac will have more product announcements in the second half of the year. According to the Detroit News, analysts say Cadillac has gaps to fill in its product lineup, including a larger sedan and more crossovers.
IHS Automotive, an automotive industry analysis firm, expects Cadillac sales to grow 5.2 percent in 2015 to 300, 000 units.