Research firm Strategic Vision released a list of the “Most Loved Cars” in America this past Valentines Day. To find out which cars were the “most loved”, Strategic Vision surveyed new vehicle buyers and asked them to rank their vehicles from 1-7 in several categories, 1 meaning they hate it, 7 meaning they love it.
“The report of Most Loved Vehicles in America captures a vehicle’s total emotional response from buyer-drivers. The industry is mature enough to actually accept ‘True Love’ as a core comprehensive, interactive and discriminating emotional response,” said Strategic Vision chairman, Dr. George Edwards.
Both the Chevrolet Spark and Volt were ranked as the most loved cars in their respective segments. The Spark scored 612 points out of a possible 1000, placing it at the top of the love scale in the Micro Car segment. The Volt earned 601 points out of 1000, making it the most loved vehicle in the Small Alternative Powertrain Car segment.
Strategic vision polled consumers on their dealership and ownership experience based on “commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty.”
The most loved car in all of America, according to Strategic Vision, is the Tesla Model S, which scored 852 points out of 1000. You can check out the full list here and tell us which cars you think deserve a spot on the Most Loved Cars in America list below.