According to Consumer Reports, buyers continue to rank Toyota, Ford, Honda and Chevrolet as the leading automotive brands overall. The news comes after CR performed their annual Car Brand Perception Survey, asking participants to rank automakers based on vehicle safety, quality, performance, fuel economy, design/style, safety, technology and innovation.
CR says the survey is all about how the consumer perceives quality and not about the quality of the vehicles themselves.
“The key word is ‘perception’. Consumers are influenced by word of mouth, marketing, and hands-on experience,” said Jeff Bartlett, CR deputy automotive editor in a statement. “Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media.”
Chevrolet, who ranked fourth in the survey, scored high in the performance section of the voting thanks to the Corvette Stingray and Camaro SS, as well as the SS sedan. CR says standout brands normally offer both sporty and fuel efficient models and Chevy exemplifies this concept by also offering the Volt, Spark EV and Cruze Turbo Diesel.
Chevy also found itself among the top ranking brands in the quality, value and design/style categories of the survey.
Quality ranked as the number one most important attribute to consumers. CR saw a jump in the number of brands that were noted for high quality including Cadillac in sixth place. Cadillac also ranked second behind BMW in the design/style category.
The data for the survey was collected by performing a random, nationwide telephone survey of 1, 578 adults and collecting survey data from 1, 764 adults that had at least one car in their household. For full results from the Consumer Reports survey, click here.