Last year, Chevrolet inked a deal with MOFILM and the Oscars, which would allow filmmakers from around the world to submit a short movie, with the winner’s film being aired during ABC’s coverage of the Oscars on March 2, 2014. The automaker has since announced South Korea independent filmmaker, Jude Chun, as the winner.
Chun’s 60-second film, titled “Masterpiece” was chosen out of 72 other submissions by filmmakers from around the world. Chevrolet says the spot tells the story of two young filmmakers using their imagination to create a short film. It shows the children as they attempt to navigate their way through the filmmaking process, making decisions on costuming, makeup, props, sound and special effects.
“We asked filmmakers to create a short film that celebrates simple but significant moments in life that demonstrate the power of hope and possibility,” Tim Mahoney, Chevrolet’s global chief marketing officer, said in a statement. “A story about filmmaking, created by an aspiring filmmaker, captures the ‘Find New Roads’ mindset and is a perfect fit for The Oscars.”
Chun, an aspiring filmmaker, has been producing independent films since he was in high school. This marks the second competition he has won since he began working with global creative community, MOFILM, in 2011.
“A big budget might help, but it’s really imagination, creativity, and passion that gets movies made,” said Chun. “Chevrolet’s brand is about ‘finding new roads’, and that’s exactly what filmmaking is.”
Catch Chun’s short film during ABC’s airing of the 86th annual Oscars ceremony on March 2 at 7 p.m. EST.