Cadillac’s global sales rose to 251, 000 units in 2013, representing a 23 percent increase year over year, while U.S. sales rose just under 22 percent.
Analysts with IHS Automotive predict Cadillac sales will rise to over 300, 000 units in 2014. The firm believes the automakers global sales will settle to about 5.2 percent growth this year.
In addition to the ELR plug-in hybrid, Cadillac will introduce two new models in the U.S. in 2014, the 2015 Escalade and ATS Coupe. Pete Nagle, a North American sales forecast analyst with IHS, predicts domestic sales to grow five percent in 2014, slightly below the seven percent growth it predicts for the entire luxury market.
“Growth will remain concentrated in the subcompact and compact crossover segments in which Cadillac currently does not offer products, and is part of the reason why Cadillac will underperform,” he wrote in an email to the Detroit News.
Much of Cadillac’s global growth is motivated by China. Cadillac sold more than 50, 000 cars there last year, up 67 percent from 2012. Cadillac will also introduce the ATS Coupe in China this year and add an additional model by 2016.