Ford unveiled its next entry in the competitive full-size pickup truck segment Monday, the 2015 Ford F-150. Ford reinvented the way pickup trucks are built with the new F-150, leaving General Motors product chief Mark Reuss, the man in charge of developing some of its main rivals, very curious.
“I want to get my hands on it,” Reuss told the Automotive News. “I’m going to be looking at how much aluminum is in it. What are the panels? How are they constructed? I’m going to look at what they advertise as the weight savings from it. Then I’m going to go back and do some math.”
Reuss recognized having “concern” over the new truck, which has shed 700 lbs through use of lightweight aluminum alloys in the structure and body panels.
“But am I scared? That’s a different word,” Reuss added.
GM believes it can combat the lightweight F-150 with its all-new set of mid-size pickup truck offerings, the Chevrolet Colorado and GMC Canyon. GM believes customers that are in the market for a truck, but are also interested in fuel economy, can still get most of the hauling and towing capacity they need out of the smaller truck.
Reuss acknowledged reviving the mid-size pickup truck segment, which has been in decline in recent years, is “not risk-free.” Ford axed the Ranger in North America in 2011, along with Chrysler who ditched the Dodge Dakota that same year.
Reuss might want to get as up close and personal with the new F-150 as he can, but will Ford Chief Operating Officer, Mark Fields, allow it?
“I think Mark will let me see it,” Reuss said. “I’ll show him the Z06 and the mid-sized Canyon, and he can show me the F-150.”