Newly appointed product head of General Motors, Mark Reuss, would be the first to tell you that the company put infotainment on a pedestal over the past four of five years, and not enough focus on the engineering, dynamics, safety and other major components of its vehicles as they could have.
“we went through an era here where there were certain people who thought that if we just did the coolest telematics and driver infotainment thing that we would win [in the market],” Reuss mentioned in a Car Advice report. Things like Cadillac CUE, Chevrolet MyLink, Buick/GMC Intellilink and the recently announced 4G LTE connectivity feature would all fall under this category.
More to the point: “If someone says ‘I’m buying it because it’s got the coolest screen in the industry’, they might buy that car for that, but if they buy that car and they live with that car for two years and it drives terribly or they get into an accident and someone gets hurt because it crashes terribly, that puts at risk the loyalty of that customer coming back.”
Who was to blame for all of this? Reuss wouldn’t name names, but noted that the problem stemmed from personnel being.
“We had … administrators in product development instead of executive chief engineers that were trained engineers who go after ‘winning’ with the car [itself], instead of an administrator who may or may not have been an engineer who looked at acceptable trade-offs in terms of the matrix that flat-out didn’t work.”
Though there is a selling point with the technology shtick, hopefully with everyone’s favorite car guy at the helm, we’ll see a bit more balance to the Force.