General Motors product chief Mark Reuss wants a wagon. At least that’s what he told Fox News at the reveal of the 2015 GMC Canyon when they asked him what product GM currently doesn’t make that he thinks it should.
“I still think no one’s offered a really good, affordable wagon in the United States. You know, mainstream, fun, good-looking, hot-looking, fun-to-drive wagon at a reasonable price point,” said Reuss.
The only station wagon presently offered by a domestic manufacturer in North America is the CTS Sport Wagon, which had less than stellar sales numbers and is set to be discontinued this year. Cadillac’s German rivals currently offer a variety of station wagons, but they don’t quite fit the bill for what Reuss has in mind.
“There’s a lot of wagons in the market, but they’re really expensive and there’s a lot of people that can’t afford that, and I think there’s an opportunity there,” he told Fox.
Due to the rising sales of SUV models and crossovers, station wagon sales have been in decline in North America. The new wagon would have to make a strong case for itself to draw consumers out of their larger SUVs.
“It’d have to be really fun to drive, otherwise people aren’t going to get out of the crossover and the mini-crossover market,” Reuss said.
Still, with GM’s planned expansion of the Alpha platform on which the sporty Cadillac ATS is based, a fun-to-drive wagon could easily be a possibility. President of Global Cadillac, Bob Ferguson, didn’t immediately dismiss the idea of an ATS wagon when the Automotive News brought it up to him last week at the North American International Auto Show in Detroit.
The only thing left for Reuss to do is convince his new boss, CEO Mary Barra, that people really do want a sporty wagon. Maybe he should start a petition, we can be the first set of signatures.