Shhh. Don’t speak. Quiet! Mums the word is the manner Holden is in right now, as their plans for their Elizabeth factory beyond 2017 is doing its best to remain confidential. As a reminder, Holden will no longer be producing vehicles domestically for the Australian market.
The corporate affairs executive director George Svigos remained vague on the issue.
“From our perspective, we have four years in front of us here, and literally hundreds of thousands of cars to build in that time,” Svigos said.
Australian Premier Jay Weatherhill revealed that the State Government was working to find another car company to occupy the Elizabeth plant. While Svigos said the government has been helpful with the dialogue, he declined to comment further on the matter.
Weatherhill went further to say that the government would take advantage of all opportunities before them with other companies looking to maybe gain access to the Holden brand. In other words, Holden could be carried by another OEM, like Toyota, or perhaps a Chinese automaker.
“It may be that a particular car manufacturer might want to set up here but use the equity that’s in the Holden brand to continue making cars,” Weatherhill said. “It’s a very powerful brand, and has not only recognition here in SA but also in some South East Asian countries.”
Weatherhill chose not to play guessing games about which brand might occupy the site. Though Svigos said he would not let the brand fall into the hands of another company.