As the end of the NFL football season treks ever forward, Super Bowl XLVIII comes ever closer, and GMC will be a part of it. The Professional Grade brand will be providing shuttle vehicles in and around New York City as the Official Vehicle of the NFL but also hosted U.S. military and their families for the 2014 Pro Bowl over the weekend, where each of the offensive and defensive most valuable players received a new GMC vehicle, either being an all-new 2015 GMC Yukon or 2014 GMC Sierra 1500. GMC also provided transportation and tickets for the military families to attend the practice and official All Star Game.
GMC, from January 29 to February 1, will also be providing concerts, football skills challenges and a display where attendees can get their picture taken and be placed on a personalized EA Sports Madden NFL 25 cover, or even take a photo with the Super Bowl MVP trophy/ The entire strip of activity is dubbed Super Bowl Boulevard, and all of GMC’s current vehicles will be on display.
Lastly, fans can take a wild ride down Broadway on what’s called the Toboggan Run Engineered by GMC. Standing 58 feet tall and stretching 180 feet down Broadway between 40th and 41st Streets, the toboggan run will cost $5 per ride with proceeds benefiting a New York charity.