In December, General Motors partnered with Uber to help finance vehicles for new drivers in select cities that enroll in the program. If you haven’t heard of Uber yet, it’s an app that launched in 2009 and has expanded nationally and globally, acting as an alternative to taxis. Personal drivers in their own vehicles assume the role of the cab driver, and ferry people around town, or from a late night at the bar. In the few years since the launch they’ve seen plenty success. So much so that they encountered a problem most flourishing businesses face, high demand and little supply.
The partnership with GM allows them to help 100,000 certified drivers to get special financing discounts new vehicles and get their own Uber driving business off the ground. Outgoing GM Vice Chairman Steve Girsky believes this joint venture gives the company the opportunity to showcase their new products, as they chauffeur people around America.
The GM and Uber affiliation is test driving the idea in Chicago, San Francisco, Dallas, New York, Philadelphia and Boston. If the idea proves to be a success, the partnership could expand.