More than a third of GM’s 4,300 U.S. dealers are offering or enrolling in Shop-Click-Drive — an online shopping tool that enables Chevrolet, Buick, GMC, and Cadillac dealerships to offer a more streamlined shopping experience and personal customer service using the Internet.
Launched in the U.S. on November 6th, 2013, Shop-Click-Drive enables consumers to choose a specific vehicle, get estimated pricing, review available incentives, learn about and choose financing and insurance products, get information about their trade-in and apply for financing, all online. Through January 24th, 2014, GM dealers have sold over 1,800 vehicles using the tool, which is offered by dealers in 47 states.
According to The General, the Mission of Shop-Click-Drive is as follows:
Our dealers are constantly examining market trends, always looking for new ways to meet and exceed your expectations.
Recent research shows that customers want even more automotive online shopping services. Based on input from drivers like you, Shop-Click-Drive promotes an innovative, expanded array of services to improve the shopping experience.
We hope Shop-Click-Drive will help make your new vehicle purchase or lease even more enjoyable with less stress, more control and an unequaled level of customization, support and service.
The GM Authority Take
It’s great news that over a third of GM’s dealer base has signed on and implemented Shop-Click-Drive. Our question now is, what’s the remaining two-thirds doing? After all, the service has been available to all dealers since November. Perhaps it would be wise to make the service mandatory to all stores?