General Motors delivered an eyebrow-raising 9,714,652 vehicles around the world in 2013, an increase of 4 percent compared to 2012.
2013 highlights (vs. 2012):
- Chevrolet sold a record 4,984,126 vehicles in 2013, an increase of 19,304 from the previous record set in 2012. Key product launches included the Silverado, named the 2014 North American Truck of the Year, and the Corvette Stingray, named the 2014 North American Car of the Year.
- Cadillac’s global sales were up 28 percent. The brand ended 2013 as the fastest-growing full-line luxury brand in the United States, with sales up 22 percent following the introductions of the all-new XTS and ATS. In China, Cadillac’s sales grew 67 percent to a record 50,005 vehicles. Cadillac broke ground on a new assembly plant in China last year and plans to add one new model per year in the country through 2016.
- Buick’s global sales were up 15 percent as it introduced redesigns of the LaCrosse and Regal in all of its major markets and added new models in North America, including the Encore crossover. Dealers delivered 1,032,331 vehicles for the best year in the brand’s 110-year history. The previous record of 1,003,345 vehicles sold was set in 1984, before the brand entered the China market.
- Opel/Vauxhall sold more than 1 million vehicles globally and delivered a slight increase in European market share to the mid-5 percent range, its first in 14 years, following the successful launches of the Mokka and ADAM.
“A healthy auto market in the United States and China, and very successful product launches at all of our brands worldwide drove GM’s growth in 2013 and helped us navigate difficult conditions in Europe and parts of South America and Asia,” said Dan Ammann, GM executive vice president and chief financial officer.
Sales By GM Region
GMIO and GM North America were the two biggest GM regions by sales volume with sales growing 7 percent each in 2013. However, GM Europe and GM South America dropped by 3 percent and 1 percent, respectively.
General Motors 2013 Sales By GM Region
|GM REGION||Q4 2013||YOY CHANGE||% CHANGE||FULL-YEAR 2013||YOY CHANGE||% CHANGE|
Sales By Brand
Chevrolet finished the year as the most popular GM brand, selling just shy of five million vehicles. The Bow Tie was followed by Opel/Vauxhall and Buick, with roughly a million sales each, and Cadillac took a distant fourth at 250,830 units sold. The remaining 2.3 million sales are attributed to GM’s non-core brands such as Wuling, Baojun, etc. All brands except for Chevrolet and Opel/Vauxhall posted double-digit increases for the year.
General Motors 2013 Sales By Brand
|BRAND||Q4 2013||YOY CHANGE||% CHANGE||FULL-YEAR 2013||YOY CHANGE||% CHANGE|
Top 5 Countries
The General’s top five countries by sales volume consisted of China, United States, Brazil, United Kingdom, and Russia — in descending order. For the year, sales were up in the first four nations, but dropped 11 percent in Russia.
General Motors 2013 Sales - Top 5 Countries
|COUNTRY||Q4 2013||YOY CHANGE||% CHANGE||FULL-YEAR 2013||YOY CHANGE||% CHANGE|
About The Charts
- GM North America includes United States, Canada, Mexico, and other North American markets*
- GM Europe includes Western, Central and Eastern Europe (includes Chevrolet Europe)
- GM International Operations include Asia-Pacific, Africa and the Middle East*
- *Cuba, Iran, North Korea, Syria and Sudan are excluded from sales volume calculations.