Chevrolet announced that for each Twitter and Facebook user who changes their profile to purple, it will donate one dollar until the $1 million mark is reached in support of World Cancer Day on February 4th. This donation will help the American Cancer Society raise money for a program called Road to Recovery, an initiative that provides transportation to and from treatment for cancer patients who aren’t able to make the trip alone. Last year volunteers of the Road to Recovery program provided about one million rides to cancer patients throughout the country.
Lin Mac Master, Chief Officer of Revenue, Marketing and Communication for the American Cancer Society says, “Chevy’s generous contribution will help the American Cancer Society put cancer patients back on the road to recovery, helping us ensure those in need of a ride to potentially life-saving treatment, get one.”
According to Transportation and Cancer Care, approximately 3.6 million Americans a year have trouble getting to their healthcare appointments because they don’t have access to transportation. Paul Edwards is the U.S. Vice President of Chevrolet Marketing. He is hopeful that at least one million people will join the company in their support of cancer patients and survivors through the Purple your Profile movement for World Cancer Day.
Additionally, Chevrolet donated $1.1 million to Making Strides Against Breast Cancer just last year.