For 111 years, the Cadillac emblem seemed to have changed with the seasons. Depending on who you ask, you’ll get a different answer as to how many times the logo has been redesigned or otherwise altered. The iteration seen on Cadillacs for the last 14 years was introduced in 1999, and marks the first step in the brand’s Art & Science transformation. Today, Cadillac officially announced the all-new Crest — the very same one that was teased by way of the sunning Cadillac Elmiraj Concept during Pebble Beach last summer. It will make its production debut on the 2015 ATS Coupe when it launches in the second half of 2014.
We sniffed out the official change in the Cadillac logo some time ago by discovering the new design being filed with the United States Patent and Trademark Office. GM’s filings would see the new logo be used on everything from upholstery and sheetmetal to clothing and ash trays. The introduction of The Crest arrives just as Cadillac becomes the fastest-growing full-line luxury auto brand in America, building on a 22-percent sales increase in the U.S. in 2013.