The CUV segment is in a strong upswing and senior VP of Global Cadillac, Bob Ferguson, wants in on the action. Ferguson told Edmunds he would like to expand the brands lineup by offering a subcompact crossover, as well as a diesel engine option.
“If you look at any growth forecast, or even look at present-day growth, I would say every luxury provider is looking hard at that set,” Ferguson said. “We would be silly not to. I think the Encore is a terrific vehicle and the perfect size. I would love to have a really luxurious competitive vehicle with that stance.”
Rumors that Cadillac has given a Buick Encore-sized model the green light have been making the rounds for about a year. The CUV would be direct competition for the BMW X1, Audi Q3 and the recently unveiled Mercedes-Benz GLA-Class.
So far Cadillac has done a good job in competing with its German rivals, but if it wishes to continue its global expansion, offering a diesel is an important step. Ferguson is behind the idea, saying he “would love to have a diesel engine for all of our Cadillac’s this decade. I think that would speed our growth in Europe, and it would help us with environmental issues (in the U.S.) and in Asia.”
GM’s Executive VP of Global Product Development, Mark Reuss, told Edmunds” you will see more diesels” in an interview, but did not elaborate on the subject any further.