Television advertising analytics company Ace Metrix named Buick the 2013 Brand of the Year for its ingenious advertising campaign. The Ace Score measures ad creativity based on at least 500 persons, who represent the TV viewing audience, reaction to the ads. The 500+ people then score each ad. Buick won the luxury automotive category based on witty ads that focused on performance, value and technology. This award comes after Buick’s annual sales increased for the fourth consecutive year, and setting a new global sales record. Additionally, the Buick Enclave “Landing” ad has been the highest performing luxury or non-luxury vehicle ad since Ace began their testing in 2009.
In order to qualify for Ace Metrix Brand of the Year award, a brand must unveil five or more exclusive pieces of creative advertising in an industry with more than 100 pieces of creative work and five qualifying brands in that industry.