What does the 2014 Cadillac CTS — aka the 2014 Motor Trend Car of the Year — have in common with the Wright Brothers, Amazon, Hewlett-Packard, Disney, Mattel, and The Ramones? They all came out of an American garage. The point is, you never know what kind of greatness can come out of an American garage:
The GM Authority Take
While some insist that GM’s marketing department needs a makeover, this ad is proof positive that it most certainly does not. That said, we would have added Apple to the list of companies that started in a garage, as Steve Jobs and Steve Wozniak did just that, while the tech giant’s transitionary period in the early 2000s is similar to what GM is undergoing right now.
However, it’s worth noting that those start-up garages are far from the kind of garage that the ATS and CTS came out of. The latter is usually underfunded, not at all established, and working to bring some kind of an innovation to market, while the former, on the other hand, is well-established (although undergoing a transformation) and has funds-a-plenty.
But that doesn’t change the fact that we really enjoy the ad’s emphasis and seemingly unabashed delight with being American. Go Cadillac!