Presenting the story of a man, his daughter, and her band, this 2014 Silverado ad is all about getting there. As with other spots for the K2XX-based Silverado, the narration tells a story and then highlights a feature of Chevy’s new full-sizer. This time around, the focus is on the Silverado’s cargo bed:
A man. A man and his truck. And strange towns. And half-empty shows. And sound checks. And drum kits. And butterflies. And courage. And a fan who’s the proudest fan in the world. And a dream that’s coming to every stage between Fresno and Austin. The all-new Chevy Silverado. Offering the most innovative cargo bed in its class. Strong, for all the roads ahead.