A Seattle Chevrolet dealer has handed out $420,000 in cash prizes after an unlikely conclusion to its latest promotional event.
Jet Chevrolet in Federal Way Washington, located just outside of Seattle, set up a promotion where if the Seattle Seahawks shutout their opponent, they would award 12 people with a $35,000 cash prize.
According to Left Lane News, the dealer originally wanted to do the promotion last week, when the Seahawks were set to face off against the San Francisco 49ers, but legal issues delayed it by a week. One week after a 19-17 loss to the 49ers, the Seahawks shutout the New York Giants 23-0, making 12 Washington residents $35,000 richer.
“This is crazy,” said Jim Johnson, one of the owners of the dealership. “We never expected that we’d actually be giving away the money.”
That sort of thinking can get a man in trouble. Luckily for Johnson, the dealership took out contest insurance for the promotion, which cost $7,000.
Customers that purchased a vehicle from Jet Chevrolet between Wednesday and Saturday were automatically entered into the contest with 100 entries. Purchasing a vehicle was not required to enter the contest, anyone was free to enter, however those that did not buy a car were limited to one entry.
32 people entered the drawing, 20 people that purchased cars and 12 that didn’t. The winners were drawn at random, just this past Monday.