Opel has announced it will add an additional model to the production line at its plant in Rüsselsheim, Germany. For competitive reasons, Opel is remaining tight lipped about the new model, refusing to divulge any information.
Opel CEO Dr. Karl Thomas Neumann says the new model is part of Opel’s “Drive Opel 2022” business initiative, which aims to return the automaker to profitability through way of a strong product offensive between now and 2022.
“With Drive 2022 we have developed a clear ten-year plan which focuses on a multi-billion dollar model offensive. The offensive is in full swing. And we are already paving the way for the products that will give us the chance for further growth the end of the decade” said Dr. Neumann.
The Rüsselsheim plant is currently responsible for the production of the Opel Insiginia and – starting in 2015, the Opel Zafira Tourer, which is presently built at the soon-to-be-closed Bochum, Germany plant.