The promotion between General Motors and Costco seems to be paying off, with club members of the wholesale warehouse widely requesting the new 2014 half-ton trucks. This is based off an Automotive News report interviewing Gina Paolino, president of the Costco Auto Program.
For the month of November 2013, the 2014 Chevrolet Silverado was the most-requested vehicle for dealership referrals, while the 2014 GMC Sierra was fourth. This is a huge change from the January-September 2013 months, where the Silverado usually ranked between No. 35 to No. 40 on the list of most-requested vehicles among Costco members, while the Sierra was in the No. 50 to No. 60 range.
In addition, Costco Auto Program data shows that almost half of the Costco members who bought vehicles under the program t0-date are said to be first-time owners of the GM brand they purchased.