According to a recent study by Unmetric, Facebook plays a much greater role in marketing automobiles than previously thought. A proven subject is none other than the Chevrolet Camaro, as it appears to be beneficiary of this outreach effort with over 3.4 million fans of its Facebook page – the highest total for an individual car model in the U.S.
By now we are all aware of news stories demonstrating the value of social networking in shaping consumer behavior and developing brand loyalty. Yet according to the study, social media’s intuitive ability to connect consumer and brand together in a symbiotic relationship via the power of imagery is fueling corporate branding efforts as well as effecting consumer demand.
One feature in particular is Camaro’s “Old School / New School” approach, a side by side snapshot of classic Camaros and the latest model is turning heads and eliciting nostalgia from Camaro fans alike young and old alike. Perhaps you’re one of them?