An improving economy and cheap financing lead to strong sales in North America for luxury automakers in 2013, and Cadillac was no exception. While Mercedes posted the best sales figures of the luxury brands, Cadillac had the more impressive year in terms of growth, according to BusinessWeek.
When comparing monthly sales in 2013 against three competing luxury brands, BMW, Lexus and Mercedes, Cadillac finished fourth. That doesn’t sound like news to laud, but Cadillac is keeping pace with its competition, something it wasn’t great at doing in years prior.
Last year Cadillac posted the largest percentage increase of the four brands in January, March, April and May. In March, they sold nearly 50 percent more vehicles year over year. So even though the other dealerships might be moving more metal off the lots, none are seeing the types of growth Cadillac is.
In 2012, Cadillac saw roughly a 32 percent increase in number of vehicles sold, demolishing Audi and BMW and being beat out only by Mercedes. However BW points out that Mercedes had the larger base to begin with and in relative terms, Cadillac sold 25 percent more vehicles than Mercedes year over year.
If Cadillac manages to hold onto its current growth rate, it will become the largest luxury automaker in North America within the next 5 years.