When the goal is to completely reshape the looks of an all-American icon inside and out to attract a new wave of buyers outside of the traditional demographic, any and all suggestions are considered. So to do it, General Motors Vice President of Global Design Ed Welburn and his team offered every GM studio designer in the world the opportunity to design the seventh-generation Corvette, he revealed to us in an interview.
After filtering through hundreds of submissions, the choice eventually came down to just two submissions. One from the Corvette studio design team, and another from GM do Brasil. No designers had the chance to glimpse at the others’ work, with only the design executives able to compare the propositions, with the winner set to be the next iteration of the Corvette.
Eventually, whether it was political or not, the Corvette design team proposal eventually won Welburn over as the look best suited to draw in younger and more affluent buyers, and eventually became the 2014 Stingray we see today. But nearly, the look of the quintessentially American sports car was almost designed by somebody in Brazil, and would have brought new meaning to what it means when an American gets a Brazilian treatment.