We reported over a year ago that the Chevrolet Cruze five-door hatchback might reach the North American market when it came time for the all-new model in 2015. And when Mark Reuss, GM President of North America, sat down for lunch with Forbes to discuss the holes the automaker was looking to fill in its vehicle lineup, the engineer-turned-executive confirmed our long-standing suspicion.
In reference to the Cruze hatch not coming to the North American market, Reuss said, “That was a pre-bankruptcy planning mistake”, adding that the current Cruze is selling extremely well and that “the next-generation will blow you away”.
The next Cruze will debut the new D2XX global platform and 1.5L Ecotec engine when it hits the market in time for 2016. GM confused customers (and us as well) by not offering the Cruze hatch in North America, potentially missing out on sales for the otherwise hot-selling car, especially in the face of the Ford Focus being available in sedan and five-door hatchback body styles. A mistake indeed.