As the media leaves LA and consumers pile into the Los Angeles Convention Center, they will be exposed to a very fresh Chevrolet lineup, since 60 percent of the brand’s vehicles at the show will be making their first appearance there. That is a result of 2013 being one of Chevy’s most productive years, as the brand released 13 new or significantly-redesigned products in the United States.
In addition, Chevy revealed the new 2015 Chevy Colorado, which is “designed to be the most versatile and technologically-advanced midsize pickup truck in the market” as well as two new additions to the Sonic family — the RS Sedan and the Sonic Dusk. Both of the latter models “represent Chevrolet’s commitment to bringing new, younger customers to the brand by offering vehicles with advanced technology and functionality at attractive prices.”
The Bow Tie brand’s fresh vehicle lineup is an advantage for the brand, as it allows it to attract new buyers.
“Chevrolet has one of the freshest portfolios in the industry which enhances our ability to attract new customers in our showrooms, particularly for our new products,” said Chris Perry, vice president of Chevrolet Marketing. Perry added that 2013 “established a solid foundation for the brand and we will continue to build on that momentum into 2014.”