It’s hard not to love the Cadillac Elmiraj Concept, especially when seen in person. It is the most current embodiment of Cadillac’s Art and Science design philosophy in the form of a restrained, wonderfully proportioned, all-American luxury coupe. We hoped that the Elmiraj, or some version of it, would get the green light for production, but General Motors high ups are still trying to prove a business case for the car, according to our friends at Autoblog.
GM’s Global Head of Design, Ed Welburn, told AB here at the 2013 LA Auto Show that the Cadillac design studio is very busy at the moment and is working on prioritizing which cars will get the funding for research and development.
Still, even if the Elmiraj doesn’t get the go ahead, Welburn says its styling cues will trickle down into the rest of the Cadillac lineup.
“Even if it does not go into production, it will have a significant impact on production cars,” said Welburn.
Earlier this year, GM CEO Dan Akerson confirmed that Cadillac will launch the LTS — a large, Omega based, rear-wheel drive flagship in about two years’ time, but did not mention if it would spawn a coupe variant as well. Even though GM is weary about producing the Elmiraj, Ed Welburn appears to be on our side.
“I want to see this car go into production badly. Very badly,” he said.