General Motors has appointed former BMW executive, Uwe Ellinghaus, as the new Chief Marketing Officer for Global Cadillac. Ellinghaus will lead global strategic marketing and brand building for GM’s flagship brand when his appointment comes into effect on January 1.
The 44-years-young Ellinghaus filled a number of marketing leadership positions at BMW AG from 1998 to 2012. Most notably, from 2010 to 2012, he was chief marketing officer responsible for BMW’s brand strategy and also did work for the company’s Rolls Royce and MINI brands. Most recently, Ellinghaus worked as executive vice president of marketing and sales at Montblanc, a luxury watch and accessories brand based out of Hamburg Germany.
“The addition of Uwe is another important step in the global growth of Cadillac and our leadership team,” Bob Ferguson, General Motors senior vice president, Global Cadillac said in a statement. “Uwe’s expertise in marketing and luxury brand building will help us extend our growth globally.”
“Cadillac has always had great heritage, brand character and worldwide recognition,” said Ellinghaus. “Now Cadillac has a new momentum and energy, embodied in its new products. This creates a unique opportunity to build the brand globally.”