Earlier this month, General Motors North America president, Mark Reuss, discussed in an interview the gaps that could be filled in the automaker’s product lineup. Among the many topics of conversation was the possibility of a Buick flagship, which Reuss described as “A much more beautiful Panamera.”
Now GM CEO Dan Akerson has also chimed in about the potential flagship Buick. When asked whether Buick needs a flagship, Akerson told the Automotive News, “Probably.”
However Akerson was also leery of the idea. Saying GM is concerned a top-end Buick could impinge on the upcoming full-size Cadillac flagship sedan, which we expect will be called LTS.
“We haven’t made a firm yes or no decision, so I want to keep the door open that we might have a (Buick) flagship,” said Akerson. “It all depends on what we do with Cadillac over time.”
Cryptic, yes. Though we will stand on the belief that Cadillac and Buick could occupy the same plane of refinement, but on different ends of the spectrum, with one being a more elegant and soft-luxury brand, and the other being purely red-blooded performance luxury.