This Cadillac ad attempts to demonstrate the quiet and refined experience from the inside of the new CTS. In the commercial, the car is surrounded by loud, obnoxious monkeys, much like you will be on the road.
Sound absorbing acoustic glass and Bose active noise cancellation are just two of the features that help isolate you from the outside world while inside the CTS.
Bose active noise cancellation can reduce cabin noise by up to 20 decibels. Strategically placed interior microphones pickup unwanted noises and send opposite tuned frequencies through the cars speaker system, cancelling out the unpleasant sounds.
Notably, the Cadillac logo makes yet another appearance sans wings in favor of the more minimalistic badge-only design.