The 2014 Chevy Silverado and GMC Sierra offer a lot of truck for the money. On the downside, buyers will have to hand over a bit more money, as GM has raised the price on all of the models under either name.
$1,500 might seem like a lot (or a little bit) of money depending on how you look at it, especially considering that GM already makes a small fortunate per truck in net profits. It’s been estimated that about $12,000 goes right into the general’s pockets per vehicle, making over 60% of global profit for the company.
So how will GM keep customers happy? GM spokesman Jim Cain says that there will be a $1,500 cash back offer through the end of October, helping to offset disappointment and costs.