Not too long ago, Jürgen Klopp was selected as an Opel “brand ambassador” — or a spokesperson of sorts. For the uninitiated with modern German goings on, Mr. Klopp is quite the local celebrity in Germany, and currently serves as the manager of the Borussia Dortmund soccer (football) team, which competes in the Bundesliga. And he recently starred in this TV commercial featuring the updated 2014 Opel Insignia. The ad is in German, so unless you speak the language, you should check out the translation below.
The (rough) translation is as follows:
- Flight attendant: “Excuse me, did somebody lose their car key?”
- Klopp, appearing by opening the separating curtain between Business and Economy class: “Yes. That’s mine!”
- Flight attendant: “Oh, I had no idea”…
- Klopp: “Most people don’t, until they drive one”
The voice-over at the end says something to the effect of: The new Insignia and “the surprise in the business class”.
The GM Authority Take
The spot undoubtedly delivers a different spin on advertising a car!
Hat tip to GM Authority patron Observer7 for the translation and for bringing this ad to our attention