At one point in time, back when people wore jeans with flames on the back pockets and still said “Bling Bling,” the Cadillac Escalade was the it car among athletes and rappers. This was, for the most part, a catalyst to change the image of Cadillac, as no longer were they just for old men living in Florida, now they were in music videos.
The Escalade asserted itself as the young people’s Cadillac. According to this USA Today article from 2001, the average Escalade owner was 12 years younger than you’re typical Cadillac buyer at the time. And due to the lavish lifestyles of athletes and rappers, the Escalade began to appeal to a more wealthy demographic, as well. The average income for households who purchased an Escalade was about $150,000 — $30,000 more than the typical Cadillac buyer. But what about for the case of this latest generation of Escalade? Has it kept the same appeal it had when rappers still dropped the Escalade name in their lyrics? Jalopnik did some research, and spares us all from listening to the garbage they’re pushing on the radio these days, and notes that all observed rap songs of today do not drop the Escalade anywhere. Instead, it’s all Versace this, and Bugatti that. Will the 2015 Escalade change this, seeing as it’s an all-new product? We’ll see, but Jalopnik’s super scientific research data tells us no.
The GM Authority Take
So far numerous publications have made a joke to the tune of, “so you need a new car for your rap video? Well the new Escalade is here!”. But I think this new the Escalade lost that image long ago. You won’t see an Escalade in any recent music videos, or hear it mentioned on the radio in any songs. But that’s just fine. This new generation will appeal better to the other group Escalade buyers, people who want the size and comfort of a Tahoe or Suburban, but would like to travel with a little more style and luxury. So what do you think, will the Escalade make a comeback as a status symbol for wealthy entertainers, or is it looking more like a soccer mom express?