At Fortune’s Most Powerful Women Summit on Wednesday, General Motors‘ executive vice president of global product development and global purchasing and supply chain, Mary Barra, said she gives her designers and engineers one objective, “No more crappy cars.”
Barra worked as vice president of human resources at GM prior to her current role, where she slashed 80 percent of the company’s policy manual, including reducing the number of HR reports that need to be filled out and getting rid of the 10 page dress code section in favor of a “dress appropriately” policy.
“It was right as we were coming out of the bankruptcy, so we very much wanted to drive a new culture and make sure that we were really engaging people and empowering them and getting rid of that bureaucracy that can kind of creep into a company that’s 100 years old,” said Barra.
When Barra was moved up to her current role, she infused the objective into employees that if GM was to compete in a segment, they were going to compete to win. “I think there was sometimes so many boundaries put on them [employees] that we didn’t give them a recipe for success. So now were saying no excuses, if its budget, if its resources, we have to do great cars, trucks and crossovers and it’s our job to enable you to do that,” she continued.“The simple thing I said was no more crappy cars.”
Watch the full 15 minute interview below, for a full insight into GM’s recent history and to hear Barra talk about how she “likes cars that go fast.” So do we, Mary. So do we.