The 2014 Ampera will start at €38,300 ($50,700 USD) in Germany, a €7,600 decrease compared to the previous year. The Ampera will also see price reductions in other countries, although no numbers have been announced. The announcement of a price cut comes just before the premiere of key competitors at the Frankfurt auto show, like the Volkswagen e-Golf.
Opel CEO Dr. Karl Thomas-Neumann says reducing the price of the Ampera is indicative of the company’s belief of an emission free future.
“With our new pricing, we show our straightforwardness and continue to pursue our strategy for sustainable mobility. We at Opel remain committed to investing in electric propulsion and believe in an emission-free automotive future,” he assured.
Although the Ampera is now much cheaper, it is still more expensive than its American sister, the Chevrolet Volt, which starts at $34, 995.