In an interview at the Texas State Fair, GM North American President Mark Reuss said “We will see more differentiation,” between Chevy and GMC models. Specifically, in regards to the upcoming mid-sized pickups set to unveil at the 2013 Los Angeles Auto Show in November.
“GMC will be more about conquest. The Chevy will be about value,” said Reuss in a round-table discussion with us and other members of the media. To us, this means that the Chevy Colorado will compete with the likes of the Toyota Tacoma and Nissan Frontier directly. On the other hand, the GMC Canyon will be more for the types that enjoy a premium truck, but don’t need something as hulking as the new 2014 Silverado and Sierra 1500 half-ton pickups.
That said, we don’t expect mechanical differences between the two, but if one were to get a unique powertrain, we’d bet on the GMC.