Five years ago, GM and Cadillac set out to create a more intuitive and attractive user experience for its vehicles, and the Cadillac User Experience infotainment system is what came of it. And to do so, Cadillac embarked on a massive research study, observing peoples everyday driving habits in order to make CUE as intuitive as possible.
“Our teams rode along in the back seat with customers, sometimes for two hours at a time.” Said Jason Diehl, design manager for Cadillac CUE. “The purpose was to observe their behavior inside the car: how they used everything from the radio to their electronic devices to where they stored things in the car to how they interact with other people in the car. It was important for us to go beyond just asking people how they used their system, because their answers don’t always match up to what they actually do.”
In order to embody the Art and Science design philosophy, CUE uses sleek, metallic icons with an illuminated blue glow. The system also incorporates the gold, red and blue colors found in Cadillac emblem. Gold is used in places like the time and temperature, red is used to display a highlighted section and blue is used to saturate the background of the center stack and cluster displays.
“With CUE, we maximized our use of pixels, giving customers a full color scale that is representative of the luxury Cadillac brand.” Said Diehl.