When you were a kid, your imagination was endless. Your house was a castle, your backyard was a jungle and your Dad’s car was a spaceship. Your imagination could take you to the bottom of the ocean or all the way to the moon. The latest Chevrolet Volt ad done by MOFILM for the 2013 Cannes Lions international festival of creativity, does a good job capturing that childhood imagination.
If there was ever a GM car on the market today that deserves to be parked in a garage with a “Spaceships Only” sign on it, it’s definitely the Volt.