Kids these days. Too busy staring at brightly-glowing rectangles to appreciate the majesty of Mother Earth. Every day, it seems that the population of those who appreciate and enjoy the outdoors is shrinking, losing to the masses that can’t imagine a world without smartphones, tablets, and connected TVs. That being said, it’s up to the elder generations to see that values like camping and hiking are not forgotten. That’s what the latest 2014 Chevrolet Silverado ad is all about: a man, his truck, and the passing on of outdoor tradition.