You’ve heard the term “blow the doors off the competition,” but this latest ad for the 2014 Cadillac XTS V-Sport takes the phrase and makes it literal. With the Vsport’s 410 hp and 369 lb-ft of torque from its twin-turbocharged LF3 V6, it might just be enough to actually blow the doors off the competition, though you may have a few angry Mercedes drivers asking you to foot the repair bill. Though they can probably afford it, anyways.
Possibly the most intriguing part of this ad comes at the end, when Cadillac’s badge makes an appearance without its familiar wreath, like on the Cadillac Elmiraj concept. Cadillac officials have hinted that the brand may discard the wreath in an effort to have a cleaner, less busy looking emblem. This simplified design will make it easier for designers to incorporate the logo on future vehicles.