Entitled Silverado vs. No Man’s Land, this new commercial for the 2014 Chevy Silverado doesn’t hold any punches by highlighting the fact that Chevy’s new workhorse has the most fuel-efficient V8 in a pickup thanks to the new 5.3L EcoTec3 L83 engine, which allows the Silverado to be even more fuel-efficient than a Ford F-150 with the EcoBoost V6 mill.
The ad’s narration goes as follows:
When you gotta get to the other side of No Man’s Land, it’s not the Ford EcoBoost V6 that you want under your hood. Chevy Silverado offers the most fuel-efficient V8 of any pickup. Even better than the Ford F-150 EcoBoost V6. Out here, you want what’s under here.
The spot then introduces the Silverado vs. All sales event. Like so:
The GM Authority Take
While previous commercials for the 2014 Silverado were all about telling the truck’s story in the context of life’s events, this spot jumps out and clocks Ford right in the face by directly calling out the F-150 with the turbocharged EcoBoost V6. And the Bow Tie brand has every right to say what it does, as the 2014 Silverado with the 5.3 EcoTec3 L83 V8 is (ever so slightly) more efficient (but less powerful) than the boosted V6 offering from The Blue Oval.