Chevy has released yet another new commercial for the 2014 Silverado. Part of the ‘Silverado vs. All‘ series, the spot highlights the new K2XX-based truck’s all-around coverage and 2-year/24,000-mile scheduled maintenance program, while also pointing out competitors Ram and Ford, a practice that’s becoming more frequent for The General’s ads:
Those wondering about the Silverado’s coverage plan should know that it includes:
- 2 year/24,000 mile scheduled maintenance
- 3 year/36,000 mile bumper-to-bumper warranty
- 5 year/100,000 powertrain warranty
The ad’s narration is as follows:
If your nine to five is made up of concrete and metal, you need to be confident in your truck. Chevy Silverado’s coverage plan says it all: it’s the best pickup coverage in America with two years of scheduled maintenance. And that’s the kind of mettle that Ram and Ford just aren’t made of.